From studio to market : the artist’s guide to sales & growth
Date
Location
Admission
Open to the public
RSVP required
FREE to attend
About the Event
Brought to you by our Junior & Scholarship Committee, join us for an insightful webinar featuring special speakers James Miille and Alex Mitow, co-founders of Superfine Art Fair. This session is open to all Salmagundi artists, including junior, scholarship, and resident members. Industry experts James and Alex will share strategies to transform your passion for art into a successful business, with a focus on effectively navigating art fairs.
Art fairs aren’t for everyone, so join the webinar to see if they’re the right fit for you. Speak directly with Alex and James to learn what the art market is currently looking for, what buyers are interested in, and how you, as an artist, can integrate art fairs into your business model and represent yourself authentically, not to mention how to receive listed perks!
Knowledge is power, the more you learn the better informed your decisions will be.
Webinar Topics + 10-Minute Q&A
• Benefits and considerations of participating in art fairs
• Building a customer-based mailing list
• Metrics for evaluating art sales and pricing
• Marketing your work while preserving authenticity
• The 80/20 rule for time-efficient art business management
• The changing landscape of the art world and its impact on artists
Exclusive Incentives for Attendees
• Free 15-minute virtual 1-on-1 art business assessment with Alex or James, scheduled via Calendly
• Complimentary organized tour during the April 2025 Superfine Art Fair (date and time TBA by early Q1 2025)
• $300 booth discount for Salmagundi artists interested in participating in the fair