Meeting the market maker: thriving in the home decor art world
Date
Cocktail hour | 5:30 PM – 6:30 PM
Dinner to follow for those who reserve in advance
Location
Admission
Open to the public
RSVP required
$50 | General admission
$35 | Salmagundi members
FREE | Junior and Scholarship members
Junior and Scholarship members will receive their password via email to reserve for their discounted tickets. The promo code may also be requested by emailing info@salmagundi.org
About the Event
Unlock the secrets of the art market in this engaging, interactive workshop designed to help artists understand why some artworks sell and others don’t. Meet the Art Director Blakely Bering from JLA Art and Art In Motion Art publishing who will share her expertise on topics below:
• How the art market operates and what drives demand.
• Expectations: What Art Directors need when you submit art. How to make a great impression and stay on top of the industry needs.
• Current trends in the home decor industry and how they influence artwork selection.
• The importance of adaptability and how to evolve as an artist in today’s economy.
• What type of figurative art the market is actually looking for but can never find!
Why attend?
This is a must-attend event for artists looking to refine their craft, understand the business of art, and learn to navigate today’s ever-evolving market. Whether you’re an emerging artist or an experienced professional, this workshop will provide actionable insights to help you grow and succeed.
This 1.5-hour workshop includes:
•Introductory Presentation: Learn about the speaker, her role, and an overview of the home decor art market.
• Live Critique & Demo: JLA experts will critique 10 submitted artworks (5 from Jr./Scholarship artists, 5 from Resident Artists) to demonstrate marketability factors, dos and don’ts, and purchasing criteria.
JLA will select 10 artworks from the folder to be critiqued. Please note that submissions are now closed. Thank you everyone for submitting!
• 15 Min Q&A Session: Get your burning questions answered during a 15-minute open forum.
Live Critique and Demonstration
• Benefits and considerations of participating in art fairs
• Building a customer-based mailing list
• Metrics for evaluating art sales and pricing
• Marketing your work while preserving authenticity
• The 80/20 rule for time-efficient art business management
• The changing landscape of the art world and its impact on artists
Hungry?
Grab a bite to eat after the event from our dining room (a normally member-only benefit)! Our guest Blakely will also be staying for dinner. Ticketed attendees who wish to join her for dinner should make dining reservations in advance via our Reservations page with the message “Market Maker dinner”.
